There are tons of articles and research on the web about what constitutes an effective web site these days. Unfortunately, there are just as many variables to use in deciding what works for each of us.
My name is Matthew Upton and I’ve been designing, building, hosting, and maintaining award-winning websites for over 20 years. From my humble roots coding with a text editor, I’ve built well over 500 sites, mostly through my own web services businesses. I’ve seen a thing or two, watched some fads come and go (remember blinking text?), and know what works and doesn’t work for a large variety of clients.
I know, you’re asking – What’s in it for me? Well, I just wanted to share a few insights to hopefully help you with your own web site. No matter if it’s personal or business, most people have a website or two. And if you’re anything like me, you prefer a fast, secure, and well-designed web site.
According to surveys done by Akamai and Gomez.com, nearly half of all web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.
For every second you shave off of your site’s load time, you’ll tend to boost customer confidence and trust in your site. You’ll also retain more visitors, who will likely return to, and also tell others about, your site.
So, keep reading for my 3 Simple Hacks to improve your web site’s overall usability, starting with how to decrease your load time.