Author Bio: Gloria Martinez – Gloria runs WomenLed.org, which aims to celebrate women’s achievements in the workplace and is dedicated to increasing the number of women-led corporations, organizations, and small businesses by educating others about women-led achievements.
So after a tumultuous year, your business is planning its reopening. First of all, congratulations! Many other companies have been forced to shut their doors for good after getting pummeled by the pandemic. But for the rest of you, the major question to ask is “How to Get the Word Out About Your Business Reopening?”
How to Get the Word Out About Your Business Reopening
Now, it’s time to get to work. Assuming you already have a solid plan in place for your reopening, you need to figure out how to get the word out to all of your customers and potential customers. QUIK Websites + Hosting shares some practical, cost-effective tips for marketing your reopening:
1. Get your finances in order
The first thing you want to do is review your finances. Some companies have opted to cut their marketing budget to stay afloat during the pandemic. That’s a mistake. There has never been a more critical time to put effective marketing strategies into practice. You just have to be smart about it. For example, pour more energy and resources into small business digital marketing instead of traditional marketing.
Using a basic balance sheet through an online service is one of the most affordable and effective ways to get a big-picture perspective of your company’s finances. A balance sheet provides insights on what the business owns (assets), what the business owes (liabilities), and how much the business is worth. And once you have that perspective, you’ll be in a better position to make good decisions as you market your reopening.
2. Boost your website
Your website serves as the digital face of your company. Most, if not all, of your marketing material, will lead customers and potential customers to your website. In other words, make it a priority to update and upgrade your website. Keep helpful information on your site at all times, especially pertaining to the pandemic and what your business is doing to address it.
Also, make sure your website is clean, attractive, and easy to use. Make any necessary changes to improve your search engine rankings. And if your website could benefit from a refresh, now is the time to do it. When working with an agency like QUIK Websites + Hosting, you will get your money’s worth on a wide range of services — from website development to hosting to maintenance.
3. Go social
If your business is not yet on social media, get on that right now. If you’re already on there, ramp up your presence. People are tuning into social media more than ever, and using it to market your business is affordable and often free.
Whether it’s because people are stuck in their homes, trying to find out more information about the pandemic, or engaging on social media for any number of other reasons, platforms like Facebook, Twitter, and Instagram serve as a great outlet for communicating to and with customers. Post blogs, images, videos, and anything else that can help promote your reopening, and post frequently so that you stay relevant in the newsfeed. You could even take it a step further and start your own podcast! This is a great way to stay connected to your customers and boost your personal brand. It doesn’t take much to get started either. Your laptop, a solid pair of headphones, a mic, and the right software are all it takes!
4. Market with meaning
Simply posting a ton of stuff is not enough for effective marketing. These days, your content must be meaningful; it must resonate with your audience.
Take the time to understand where your audience is coming from and what they’re going through, and develop your marketing message out of that. Examples might include posting informative articles and how-to videos, chatting with customers, sending postcards to your customers, and so on. You also want to consider how you can tailor your product/service offerings to meet the needs of your customers during the pandemic.
While planning for a safe and successful reopening is essential, you also need to ensure that as many people know about your reopening as possible. Figure out your financial situation so that you know what you’re working with, and focus on upgrading your website. Also, invest time in engaging your audience on social media. And make sure that all of your marketing content is meaningful and helpful to your customers and potential customers.